The ODOP Scheme: A Step Towards AatmaNirbhar Bharat & RisingIndia

One District One Product (ODOP) Scheme

The One District One Product (ODOP) scheme is a government initiative that aims to promote and develop one unique product from each district in India. The scheme was launched in 2015 by the Ministry of Micro, Small and Medium Enterprises (MSME).

Overview of ODOP

The ODOP scheme aims to achieve the following objectives:

• To promote and develop traditional Indian products.

• To create employment opportunities and boost economic growth in rural areas.

• To help reduce poverty and improve the living standards of people in rural areas.

• To increase exports of Indian products.

• To attract foreign investment.

The ODOP scheme is being implemented in two phases:

• Phase 1: This phase is focused on identifying and selecting one unique product from each district. The products are being selected based on their potential for economic growth, employment generation, and export potential.

• Phase 2: This phase is focused on providing support to the selected products. The support includes providing training to the producers, improving the quality of the products, and facilitating marketing and exports.

The government is providing a number of initiatives to support the ODOP scheme. These initiatives include:

• Providing financial assistance to the producers.

• Providing training to the producers.

• Facilitating marketing and exports.

• Promoting the products through government channels.

The government is also encouraging private partnerships to support the ODOP scheme. A number of private companies have already come forward to partner with the government on this scheme. These companies are providing support in areas such as marketing, branding, and distribution.

RisingIndia.in aims in providing a number of services to support the scheme, including:

• Providing information about the scheme to producers.

• Facilitating linkages between producers and buyers.

• Promoting it’s objectives through its website and social media channels.

One District One Product (ODOP) Scheme: A Step Towards Aatma Nirbhar Bharat

India is a land of diverse cultures, traditions, and products. From the exquisite handicrafts of Kashmir to the aromatic spices of Kerala, there is something for everyone in India. The One District One Product (ODOP) scheme is a government initiative that aims to promote and develop one unique product from each district in India.

Category-wise detail of the ODOP scheme as given on the ODOP section of InvestIndia website:

Food and Beverages

• Achars from Kannur, Kerala

• Babool candy from Bikaner, Rajasthan

• Bhapa Doi from Darjeeling, West Bengal

• Chettinad cuisine from Sivaganga, Tamil Nadu

• Gulkand from Kashmir

• Imli chutney from Bijapur, Karnataka

• Kaju Katli from Kutch, Gujarat

• Khajur Pak from Devbhoomi Dwarka, Gujarat

• Ladoos from Mathura, Uttar Pradesh

Handicrafts and Textiles

• Batik from West Bengal

• Brassware from Moradabad, Uttar Pradesh

• Cane and Bamboo products from Bastar, Chhattisgarh

• Chikankari from Lucknow, Uttar Pradesh

• Embroidery from Kutch, Gujarat

• Handloom sarees from Kanchipuram, Tamil Nadu

• Pashmina shawls from Kashmir

• Terracotta from Khurja, Uttar Pradesh

• Wood carving from Mysore, Karnataka

Natural Products

• Ayurvedic medicines from Daman and Diu

• Essential oils from Kerala

• Honey from Devbhoomi Dwarka, Gujarat

• Jabalpur black pepper from Jabalpur, Madhya Pradesh

• Kadamb flower honey from Uttara Kannada, Karnataka

• Organic spices from Wayanad, Kerala

• Saffron from Kashmir

• Turmeric powder from Kozhikode, Kerala

• Wood apple vinegar from Indore, Madhya Pradesh

Others

• Alwar pottery from Alwar, Rajasthan

• Badam Goli from Almora, Uttarakhand

• Clay lamps from Bankura, West Bengal

• Dokra art from Bastar, Chhattisgarh

• Idli Sambar powder from Udupi, Karnataka

• Kathi roll from Lucknow, Uttar Pradesh

• Paan from Varanasi, Uttar Pradesh

• Rangoli from Andhra Pradesh

• Rajasthani turban from Jaipur, Rajasthan

The ODOP scheme has several benefits, including:

• It helps to preserve and promote traditional Indian products.

• It creates employment opportunities and boosts economic growth in rural areas.

• It helps to reduce poverty and improve the living standards of people in rural areas.

• It increases exports of Indian products.

• It attracts foreign investment.

The ODOP scheme has been very successful in many districts across India. For example, in the district of Bastar in Chhattisgarh, the ODOP scheme has helped to revive the traditional art of bamboo weaving. The bamboo products from Bastar are now sold all over India and even exported to other countries.

The ODOP scheme is a great example of how the government of India is working to promote economic growth and development in rural areas. The scheme has the potential to transform the lives of millions of people in India and help to make India a more prosperous and self-reliant country.

If you are interested in learning more about the ODOP scheme, you can visit the website of the Ministry of Commerce and Industry. You can also visit the website of Invest India, which is the national investment promotion and facilitation agency of India.

I hope this article has encouraged you to visit India and experience the unique products and cultures of our country.

Here are some additional benefits of the ODOP scheme:

• It helps to improve the quality of life in rural areas.

• It encourages entrepreneurship and innovation.

• It promotes sustainable development.

• It creates a sense of pride and identity among people in rural areas.

The ODOP scheme is a promising initiative that has the potential to transform the lives of millions of people in India. The scheme is still in its early stages, but it has already made some significant progress. With the continued support of the government and the private sector, the ODOP scheme has the potential to become a major success.

We hope and wish this initiative adds in RisingIndia